ABSTRACT
This is a story of collective resilience. In a two-week task force, our group of Associate Professors created the SOS-MSME project, an advisory network to support Micro, Small and Medium Enterprises suffering the impacts of the COVID-19 pandemic. Almost 1,000 people, including staff, students from different university, faculties, alumni, and professionals from the community engaged in this project supporting more than 200 entrepreneurs. It has helped our community, but also ourselves generating a new challenging academic path integrating service, research and teaching. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
This is a story of collective resilience. In a two-week task force, our group of Associate Professors created the SOS-MSME project, an advisory network to support Micro, Small and Medium Enterprises suffering the impacts of the COVID-19 pandemic. Almost 1,000 people, including staff, students from different university, faculties, alumni, and professionals from the community engaged in this project supporting more than 200 entrepreneurs. It has helped our community, but also ourselves generating a new challenging academic path integrating service, research and teaching. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
Efeitos económicos das políticas de isolamento da pandemia da Covid-19 levaram pequenas e médias empresas (PMEs) a buscar alternativas para sobreviver. Em cenários de crise, uma universidade engajada tem um papel importante ao abordar nāo apenas questoes de saúde, mas também problemas sociais e económicos em contextos regionais. Neste artigo, um projeto de universidade-comunidade é analisado com o intuito de apontar os elementos necessários para promover uma universidade regional engajada: a Rede de Assessoria SOS-PME, originalmente projetada para apoiar PMEs durante a crise. Uma universidade engajada entrega conhecimento para a sociedade, além de educaçâo e pesquisa. Como resultado, identificam-se elementos para promover a terceira missāo da universidade engajada - engajamento social: equipe engajada, multidisciplinaridade, gerenciamento de projetos, agilidade, alianças, estratégia de comunicaçâo, e suporte e reputaçâo da instituiçâo.Alternate abstract:The economic effects of isolation policies resulting from the COVID-19 pandemic have led small and medium-sized enterprises (SMEs) to look for alternatives to survive. Within this crisis scenario, an engaged university has an important role to play in a regional context in addressing not only health issues, but also any resultant social and economic problems. An engaged university needs to take actions that go beyond its traditional missions of education and research - it has to deliver knowledge to society. This paper analyzes a university-community project in Brazil to identify the necessary elements that help promote a regionally-engaged university: the SOS-PME Advisory Network project, which was originally designed to assist SMEs during the crisis. As a result, we identified elements necessary for promoting the university's third mission - social engagement by way of a university-community project: an engaged team, multidisciplinarity, project management, agility, alliances, a communication strategy, institutional support, and reputation.Alternate abstract:Los efectos económicos de las políticas de aislamiento de la pandemia de COVID-19 han llevado a las pequeñas y medianas empresas (PYMEs) a buscar alternativas para sobrevivir. En un escenario de crisis, una universidad comprometida desempeña un papel importante para abordar, no solo los problemas de salud, sino también los problemas sociales y económicos en un contexto regional. En este artículo, se analiza un proyecto universidad-comunidad con la intención de señalar los elementos necesarios para promover una universidad regional comprometida: la Red de Asesoramiento SOS-PME, originalmente diseñado para apoyar a las PYMEs durante la crisis. Una universidad comprometida necesita llevar adelante acciones más allá de sus misiones tradicionales de educación e investigación;debe transferir conocimiento a la sociedad. Como resultado, identificamos cuáles son los elementos necesarios para promover la tercera misión de una universidad con compromiso social: equipo comprometido, gestión de proyectos, agilidad, alianzas, multidisciplinariedad, estrategia de comunicación y apoyo, y reputación de la institución.